A Drip Campaign is an automated set of emails that are released based on specific timelines or user actions. They allow you to stay in touch with groups of people based on events like when a user signs up for an account or how often that user visits your site. Each time a drip email is sent out, it comes from a suite of existing emails – there’s no need to manually write and send each one. They can even be personalized with your contacts’ name, company info, and more. 

The beauty of drip emails is that it happens automatically based on triggers and customer habits that you define.

Why drip marketing?

The goal of drip marketing is to keep users engaged with your product. Put simply, drip marketing is all about giving people the right information at the right time. If someone just subscribed to your newsletter, for example, a drip campaign could send a welcome email right away, and two days later, an email that shows off some of your most-read content. Or if a potential customer has been hovering around your “premium upgrade” page for a few weeks but hasn’t yet pulled the trigger, a drip campaign could send them an email with five reasons to purchase the premium plan.

Here are some reasons to create an automated drip campaign.

  1. Nurturing Leads
  2. Welcome Email
  3. Onboarding
  4. Recommendations
  5. Renewals
  6. Confirmations
  7. Engagements
  8. Courses
  9. Unsubscribes

Examples of the types of drip campaigns.

  • A user subscribes to your company newsletter, and you send them a welcome email via your drip campaign
  • A user makes a purchase, and you automatically send them a receipt with shipping information [plus a few upsells] . • A user downloads the trial version of your app, and you send them a series of six instructional emails over the course of the trial, which offer helpful tips on making the most of your app.
  • A user bought products from your ecommerce shop during the holiday season, so you send them a list of new items in that category in early December plus a coupon code.