The Heat Pump Store Needed Their Brand to Reach a Younger Demographic
and solidify their standing with existing customers. They realized the need to invest in a re-brand that would encompass these needs. They wanted to keep their logo but make it appeal to a broader base. Important emphasis for the re-branding: experts, reliable, green technology and product, a Northwest (local) company and presence, customer service driven.
![Corporate Logo_THPS_web](https://bushnelldesignstudio.com/wp-content/uploads/2021/01/Corporate-Logo_THPS_web.png)
A More Youthful Approach
In reviewing the history of their marketing, we were too heavily focused on the older generations and not on the millenials looking to buy their first home – a demographic interested in the technology, DIY and financing options.
High Tech, Energy Efficient, and Fun
Looking to expand their product line to appeal to the a broader base of the HVAC market and more closely align with the push for more electric system, THPS asked us to develop this product segment logo – one major requirement – it had to be fun and distinctive!
Branding is a disciplined process used to build awareness and extend customer loyalty.
And It Should Be. . .
Simply Beautiful
Importance of Brand Identity
Brand building can begin with a well-designed and developed brand identity. It embodies and advances a company’s brand by supporting desired perceptions and consolidating your full brand in the marketplace. Every day we focus on how to elevate your brand identity to the next level.
![](https://bushnelldesignstudio.com/wp-content/uploads/2014/09/logo3.png)
![Bushnell Design Studio Logo Icon Bushnell Design Studio Logo Icon » Creative Graphic & Web Design Services Studio](https://bushnelldesignstudio.com/wp-content/uploads/2020/09/Logo_BDS-Bug.png)
Excellent Results
We are committed to making your company successful in the marketplace with high-end, effective design that represents you to the highest possible standards. Whether we are creating a logo, web site or the wide variety of other projects we design, we are results driven.